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GILEAD HIV KNOW YOUR STATUS - KNOWLEDGE IS FREEDOM                                                                                                                                                                                                     
How do you get people to get tested for HIV? By focusing on the freedom to live your life how you want once you know your status. Originally, intended for underserved communities in the South, this campaign evolved into a national effort. 
 

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press play HIV KYS print ad spread 3sep 6.png
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Above: 3 examples of our PRESS PLAY print as well as the translation into the current website

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We evolved the Play button to become an iconic symbol used across campaign collateral.

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